The study was created in order to investigate the relationship between marketing, community growth and member engagement. Our goal was to gain insight into how people are measuring engagement in their online communities and to understand how many organizations were using an elite / influencer program, and how those programs were structured.
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The Online Community Compensation survey was initiated in July of 2008. The intention of the study was to get a broad look at online community compensation, as well as insight in to team structures.
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The study was designed to discover best practices for content rating and ranking,and to establish a baseline of current practice for supporting member identity and reputation.
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The Community Revenue and ROI research study was initiated in September of 2007. The study was conceived as an investigation into the most effective strategies for generating value from online communities.
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A research study conducted in June and July of 2007 to assess current attitudes and practices in marketing to online communities, from the perspectives of both marketers and online community hosts.
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